K2 Skates Data, Privacy and Cookie Policy

Updated May 1st, 2018


K2 Skates, through it's parent company K2 Sports, is committed to respecting the privacy of our website visitors, customers, partners, and employees by protecting your privacy and complying with applicable data protection and privacy laws such as GDPR Guidelines. We believe it is important that you understand the kinds of data we collect about you, how we protect that data, and how it is used. By using the Site, signing up for email, or otherwise providing information to us, you are accepting the practices described in this Privacy Policy.

Our Privacy Policy is intended to help you clearly and easily understand:

  • The purpose of this privacy policy;
  • What information is being collected;
  • How your information is collected;
  • How your information will be used, processed, and shared;
  • Your Personal Data rights and how you can control your information; and
  • Information on Cookies.

The purpose of this privacy policy

We recognize the need for appropriate safeguards and management of personal data ("Personal Data" refers to the information relating to an identified or identifiable individual - i.e. a natural person) you provide to us. This Privacy Policy sets forth the privacy principles K2 Sports follows with respect to your Personal Data.

This privacy statement covers all Personal Data received by K2 Sports at the website www.k2skates.com (the "Site"). It also applies to Personal Data we collect when you otherwise interact with us, such as when you make a payment, place an order, sign up for emails, or contact customer service. This Policy also applies to Personal Data that we may receive from our partners and third-party sources. We shall protect your personal data and ensure it is not accessible by unauthorized third parties through proper technical and organizational measures. Also, since we cannot guarantee complete data security on communication via email, we advise you to use encryption while sending confidential information, or use postal mail to send confidential information.

This Privacy Policy applies to Personal Data from the European Union and from Switzerland that is collected, used, retained, and processed by K2 Sports in the United States, the European Union, Canada, Japan, Norway, or China.

What information is being collected

  • Your username, first and last name, email, mailing address, telephone number, birthday, or other information you post on the Site while registering for an account, filling out a contact form, placing an order, registering a product, entering a giveaway;
  • Billing information such as billing name and address, and credit card information, as well as product details for your order alone or in combination can be used to identify you as Personal Data that you provide when you place an order on the Site;
  • Usage, viewing and technical data automatically collected from your computer, phone, or device through cookies and other technologies such as your device identifier or IP address, browser type, language preference, internet service provider (ISP), referring/exit pages, operating system, date/time stamp, and clickstream data;
  • Location information. Location information is only used for security, monitoring, and troubleshooting purposes (most devices allow you to turn off location services); and
  • Information we collect when you interact with our content on the Site or on third-party sites or platforms, such as social networking sites. This may include information such as "Likes", profile information gathered from social networking sites or the fact that you viewed or interacted with our content.

How your information is collected

While registering for an account, filling out a contact form, placing an order, registering a product, or entering a giveaway, we gather Personal Data;

When you visit the Site, location information may be provided by a computer or device interacting with the Site. Your computer, phone, or device may pass information through cookies and other technologies such as your device identifier or IP address, location, browser type, internet service provider (ISP), referring/exit pages, operating system, date/time stamp, and clickstream data;

If you search on the Site, we obtain search term and search result information;

We may receive Personal Data about you from other sources. For example, we may receive creditworthiness or other financial Personal Data when you fill out a job application.

How your information will be used, processed, and shared

We may process and use your billing and credit card Personal Data to process your orders for products and services, to deliver products and services to you, and to bill you for them;

We may process and use your Personal Data to verify and validate your identity;

If you submit a job application or resume to us, we may process and use the Personal Data in the application or resume to communicate with you and, subject to laws and regulations that govern our consideration of that Personal Data, to evaluate your qualifications for employment;

We may process and use aggregate information about your activities and services to help us determine your potential interest in other products or services;

For marketing and similar purposes, we may use Personal Data to offer products and services from us or others. We also offer opt-out, or unsubscribe choices, which you may access by clicking on the link at the bottom of the email;

If you provide feedback, we may use and disclose this feedback for any purpose whatsoever, as long as we do not add your personal data, unless you have separately authorized us to add your personal data in the individual case concerned;

We offer outdoor experiences and other events that take place in other countries and, in a global economy, we do not conduct every aspect of our business in just one country. We may transfer Personal Data about you worldwide in any manner consistent with this Policy;

We keep information as a record of our interactions with you. If you place an order or otherwise deal with us or our representatives over the telephone, we may record the conversation. Personal Data referenced in the call may be recorded or entered into another media (e.g., a computer). We may also keep logs of online chat and emails we receive from you.

We may also purchase certain Personal Data from others to better inform you about our products, services, and offers that we think will interest you. This Policy applies to Personal Data we obtain from other sources as well as to any Personal Data that we add to or combine with Personal Data otherwise covered by this Policy.

We may provide notice of unauthorized access or other invasions of certain security systems, as required by law or otherwise. We may do so by posting notice on our site or sending notice to any email address we have for you, or by other means. You understand that notice to you will count as notice to others using your account or membership and you agree to pass this notice on to them.

We may process and use Personal Data about you to deal with legal process, below, and to comply with corporate laws that allow you to examine certain corporate books and records (such as minutes of member meetings and names and addresses of members entitled to vote). We may use Personal Data about you in an attempt to do any or all of these kinds of things: (i) prevent or investigate fraud, crimes, unauthorized use of Personal Data or the site, or economic or personal harm to anyone; (ii) facilitate product recalls; and (iii) to investigate, protect, defend, or enforce rights and property of K2 Sports or anyone else. It is impossible to list every lawful use that we might make of Personal Data and the above examples are not intended to do so - they are only a general description and are for illustration.

Except as described in this Policy, our business practice is to not disclose Personal Data about you outside of K2 Sports and its affiliates without your consent. We disclose Personal Data as follows:

With Your Consent. We disclose Personal Data about you to third parties with your consent. We may obtain consent from you in several ways, such as in a form or agreement; online, through "click-through" agreements or registration pages; verbally, through interactive voice response; or when your consent is part of the terms and conditions through which we provide you a particular product or service. Your consent is sometimes implicit. For example, if you purchase a product from a store or through our site and ask that it be shipped to your home or other address, you implicitly consent to our disclosure of your name and address to a third-party shipping company to complete delivery, of your credit card number to the credit card processor to authorize the transaction, and to the bank to collect payment. Product or Service Fulfillment. We may disclose Personal Data to third parties who complete transactions or perform services on our behalf, transactions on your behalf, or transfers related to providing products or services to you. For example, we may contract with third parties to host a site, collect and provide products reviews, or send our emails. Through contracts with these third parties, we restrict the manner in which they may use and disclose Personal Data about you without your consent. Certain Business Transfers. Personal Data may be disclosed as part of a corporate business transaction, such as a merger or acquisition, joint venture, corporate reorganization, financing or sale of company assets. It may also be disclosed in the event of insolvency, bankruptcy or receivership in which Personal Data could be transferred to third parties as one of the business assets in the transaction.

Legal Process; Protection of K2 Sports and Others.

We may disclose Personal Data to comply with the law (e.g., a lawful subpoena); to enforce or apply any contracts or agreements; to initiate, render, bill, and collect for products or services; to protect our rights or property; in connection with claims, disputes, or litigation; to protect ourselves, our members, and other customers from the harmful acts of others (e.g., theft, fraud, or abuse); or if we determine disclosure of Personal Data is necessary in an emergency.

Access to Personal Data

We do not maintain all Personal Data in a form that can be accessed or updated by you and some items may not be changed (e.g., transaction records). Accordingly, we will determine what may be accessed and how; we may also keep a record of changes (including deletions) and disclose them for lawful purposes. We keep Personal Data for as long as we think is necessary or advisable and we reserve the right to retain it to the full extent not prohibited by law. We may discard Personal Data in our discretion so you should retain your own records. Often it is not feasible or advisable to discard Personal Data (such as commingled Personal Data), so we reserve the right to retain it but treat it as inactive or discarded. You may make a request for us to update Personal Data (that is eligible for updating) by contacting our Customer Service department via email, telephone, or mail (see Support); typically it takes us about two days to process an update request and we reserve the right to take longer.

Additionally; the Site may contain licensed third-party content and/or hyperlinks to entire websites of third parties or to individual websites of third parties. The Site shall be responsible only for its own content on these web pages in accordance with general laws, but shall accept no responsibility for the third-party content or for the content of the websites linked to in such manner, and shall not adopt as its own these websites or their content. Websites linked to were checked for possible violations of the law at the time when the link was placed; no violations of the law were evident at that time. The provider shall not be obliged to monitor third-party information transmitted or stored or to check whether unlawful acts, hyperlinks or content exist. This is because it would be unreasonable to expect us to continually monitor the content of the websites linked to without there being any specific indication of a violation of the law. Therefore, use of third-party content shall take place at the user's own risk. If violations of the law come to our knowledge by way of notifications or otherwise, or if we are obliged under general laws to remove information or block the use of information, we shall immediately remove this content and/or these links.

Some examples of third-party content:

Your Personal Data rights and how you can control your information

At any time, if you believe Personal Data about you within our control has been accessed by unauthorized persons, please contact us. An important part of ensuring the security of Personal Data is your own effort to protect it against unauthorized access or use. You shall have the right to inquire at any time, free of charge, about your personal data collected. You shall have the right to at any time revoke your consent to use of your Personal Data from that moment forward. To request information or revoke your consent, please contact the data protection officer at privacy@k2sports.com, who shall then promptly provide information and take the necessary steps to resolve the issue.

Opt-Out Choices

We will endeavor to process any opt-out request that you make in accordance with the instructions below within one week reasonable time. Please email us privacy@k2sports.com.

Printed Materials: to opt out of receiving printed marketing materials at your postal address such as catalogs, flyers and postcards, contact us at privacy@k2sports.com

Emails: to opt out of further marketing emails, use the method provided at the bottom of the email (by clicking on the "unsubscribe" link) or by contacting us at privacy@k2sports.com.


You may provide or we may ask for Personal Data about children. We do not, however, want to collect Personal Data from children. Do not provide us any Personal Data (directly or on site bulletin boards, etc.) unless you are at least 13 years of age. We encourage parents to caution their children not to provide any Personal Data. If a child under 13 has provided Personal Data, a parent or guardian may so inform us by writing us at the address noted below, and we will use commercially reasonable efforts to delete it from our database, subject to applicable law and this Policy.


You may optionally choose to sign up for an email newsletter through various email signup forms throughout the Site. When you do so, that information is stored securely by a third-party service whom we use specifically for managing our newsletter sending and subscribership. You can always opt-out of the newsletter at any time. The only information stored about you during registration is the information you provide, such as your email address, and possibly your IP address information, such as your country of location.

Other Applicable Terms

This Policy does not modify or alter any applicable agreement you have or may have with K2 Sports. Additionally, your use of certain of our products or services (e.g., equipment rentals), or your participation in certain special events or activities, may be subject to one or more applicable agreements, and certain other terms may all apply to your use, purchase, or participation. If this Policy conflicts with any portion of those terms and agreements, those terms and agreements govern to the extent of the inconsistency.

Information on Cookies, Web Beacons and Similar Technologies

We use "cookies" or other tracking mechanisms to help support the integrity of registration and buying processes on our site, to retain changes that you made (e.g., if you personalize a page), and to learn about your possible interest so that we can try to personalize marketing. A "cookie" is a small data file that our site transfers to your computer for storage to allow our server to "remember" specific Personal Data. We also use cookies or similar information for typical business purposes such as to administer the site, to track and analyze visitor traffic so that we can adjust the site, and to advertise and promote our products and services. The cookies or other tracking mechanisms collect at least the following: your domain name and host for Internet access; the Internet address of the site from which you came; the date and time of your access; and your computer's IP address and information about its operating system and browser. These technologies help us to combat fraud or misuse and to remember things like: (1) the profile facts you tell us about yourself, (2) your specified areas of interest on our sites, (3) the items you've placed in your shopping basket, and (4) the pages you visit as you shop. In our emails we use "pixel tags" to determine if your email software or service can display html-formatted email (this helps us optimize the size of our messages and conserve bandwidth). You can disable some cookies, but the site won't necessarily function as designed (e.g., cookies must be enabled to register or make purchases).

We also allow collection by analytic service provider(s) of site click-stream and cookie data to help us track aggregate and individual use of our site and determine possible interests of users (e.g., if you read a site article about tents, during a subsequent visit we might present you with an article about maintaining tents). Some advertisers might use their cookies on our site or in their messages to you. If you click on an advertisement, a cookie might be placed on your computer. To find out how these kinds of companies tend to collect and use information or to take advantage of any opt-out opportunities they provide, visit their sites to see their privacy policies. We do not control these companies, and their practices and policies may change over time.

It is our hope that you find the display of advertising to you based on your non-personally identifying browsing interests valuable; however, if you would prefer not to participate in the services offered through these solutions, you can always opt-out of this activity by visiting the Network Advertising Initiative (NAI) website at .


This website uses Google Analytics, a web analysis service provided by Google Inc. (“Google”). Google Analytics uses “cookies” – text files that are stored on your computer and that enable an analysis of your use of the website. The information about your use of this website generated by the cookie is generally sent to a Google server in the USA and stored there. IP anonymization is activated on this website, so that, within the member states of the European Union and other states participating in the Agreement on the European Economic Area, users’ IP addresses are shortened by Google prior to transmission. Only in exceptional cases will a full IP address be transmitted to a Google server in the USA and be shortened there. Google shall use this information on behalf of the operator of this website in order to analyze your use of the website, compile reports on website activity, and provide further services related to website and Internet use to the website operator. The IP address transmitted by your browser in the context of Google Analytics shall not be combined with other Google data. You may prevent the storage of cookies by editing the settings in your browser software accordingly. However, please note that in this case you may not be able to make full use of all functions of this website. In addition, you may prevent collection of the data generated by the cookie and related to your use of the website (including your IP address) by Google and processing by Google by downloading and installing the browser plug-in available under the following link, currently:

Changes to this Policy

This Policy replaces all previous disclosures we may have provided you about our Personal Data practices. We will update this Policy if our practices change or if laws or regulations require that we change it. If we decide to disclose Personal Data in a way that is materially different from that which was stated in this Policy at the time Personal Data was collected, we will notify you by posting notice of the change on our site and on this page for a reasonable period before we implement that change and, if feasible, will give you an opportunity to opt out of the proposed use of Personal Data.

How to Contact Us

We respect your privacy and are committed to effecting the policies described in this Privacy Policy. If you have any questions, comments or concerns about this Privacy Policy or about our privacy practices, please call our customer service representatives at 1-800-987-1051 or contact us using the contacts form.

You may also direct your privacy-related comments or questions to the following mailing address:

K2 Sports 413 Pine St. Floor 3 Seattle, WA 98101

Or email us at: privacy@k2sports.com